NIKE 3D VIDEO WALL

PROJECT INFO

We equipped the Nike flagship store on the Champs-Élysées in Paris with a 110″ autostereoscopic video wall 3D, with a goal of accelerating shelf sales for the release of the Hypervenom soccer shoe in summer 2013. TRIDELITY’s content creation division reworked Nike’s existing 2D advertising spot into compelling no-glasses 3D for massive brand impact, fully meeting Nike’s expectations during the runtime of the installation. Hypervenom sales were so good that Nike prolonged the originally set run time for another six weeks.

It was an amazing experience and I hope we can do it again in further stores in metropolises worldwide.  

- Valérie Marot, Retail Manager - Nike France.
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