TRIDELITY conquers the Asian market with their glasses-free 3d displays
Taipei, 01 June 2011 - The German company TRIDELITY presents from May 31 to June 04 at COMPUTEX in Taipei with an innovative 3D monitor a digital signage solution that can display three-dimensional autostereoscopic (glasses-free) content.
The world's second largest computer exhibition COMPUTEX which started on may 31 attracts thousands of IT professionals each year to Taiwan. True to the motto "Shaping the Future" TRIDELITY presents together with the global IT hardware manufacturer iBASE, the latest trend in digital signage. The TRIDELITY AG is a global leader and pioneer in the field of autostereoscopic 3D monitors and 3D televisions without glasses, setting display quality standards with their glasses-free solutions. These monitors offer a method that allows many simultaneous viewers the perception of three-dimensional content using neither shutter nor anaglyph glasses (red-green glasses). As a result, many observers perceive at the same time unique 3D images and effects, which is a revolution for the digital signage and consumer market. As already confirmed by many market, passersby tend to stay for at least four times longer in front of 3D monitors compared to traditional 2D screens.
At this year’s COMPUTEX, TRIDELITY is exhibiting a 55" version, which is controlled by a small-factor digital signage processing unit from iBASE. This extremely compact and powerful solution has exactly the computational requirements for the digital signage visualization in 3D and is able to control up to four TRIDELITY displays at the same time. This amazing concept significantly reduces the costs for implementing the whole digital signage solution said TRIDELITY’s CEO Michael Russo.
High-end Entertainment at the Beyond Festival 2011 in Karlsruhe, Germany:
With the click of a button, TRIDELITY transforms 2-D into glasses-free 3-D.
KARLSRUHE, GERMANY - May 28 , 2011 - TRIDELITY AG, located in the Black Forest region of Germany, presented a sensational all-in-one consumer solution at this year’s Beyond Festival, which took place May 25-27 in Karlsruhe and was the first ever 3-D international festival. TRIDELITY unveiled a solution that converts 2-D content into 3-D, with the simple press of a button.
In addition to highlighting current production of stereoscopic films and trends in cinema and television, the festival showed innovations in projection media, art installations and performances. TRIDELITY, with its advanced technology, led the way in the field of autostereoscopic 3-D visualization through its glasses-free display set quality standards. With its patent-pending parallax barrier technology, TRIDELITY has proven it is possible to provide multiple viewers with the perception of 3-D content, without using shutter and anaglyph glasses (red-green glasses).
At this year’s festival, TRIDELITY presented a consumer version for the home theater market that can convert the current 2-D video material into glasses-free 3-D. A digital processor converts the signal immediately and displays it to the screen. The original 2-D signal can come from either a DVD or Blu-ray player, or from the current television via satellite, for example. Viewers can then select what content they want to see in 2-D and what content they want to see in 3-D, by using the remote control. Beyond Festival attendees experienced this innovative technology firsthand as they watched movies and music videos in 3-D, without using 3-D glasses.
Tridelity presented a new virtual reality solution at the Laval Virtual 2011 in France
St. Georgen, 14th of April 2011 – Together with its partner TechViz, TRIDELITY 3D TECHNOLOGIES presented a sensational virtual reality solution at the Laval Virtual 2011 in France from 6th until 10th of April 2011. Through a recently developed tracking system it is possible to navigate and interact with a 3D-model displayed on an autostereoscopic 3D monitor by simply rotating a 20x20 cm cube. The cube is scanned and identified by so called “markers“ and its movements are evaluated in real-time. This virtual reality solution enables a brand new, user-optimised handling of visualization software thanks to its simple “plug & play” feature. Furthermore, this solution is compatible with virtually any 3D software which makes it interesting for lots of different industries.
TRIDELITY is reputed to be a pioneer in the development and production of glasses-free 3D screens. Combining hardware, software and support into one package, TRIDELITY offers a one-stop solution for virtual reality, allowing the user to experience three-dimensional contents without any support like shutter or anaglyph glasses.
The SKOPOS Institute for market and communication research conducted a study on advertising in 3D in October 2010. In the study, 312 people were divided into two equal groups, each of whom were presented a commercial either in 3D or in 2D. The differences between the test groups were clear: the 3D viewers found the commercial to be modern, original and unique. After the test, 82% of the 3D viewers were convinced of the product. In the 2D group, only 64% were convinced. After the 3D broadcast, viewers also felt more of a desire to try the advertised product; in other words, the purchase probability was significantly greater.
In addition, in both test groups, 43% said they would also like to watch 3D at home. These test results show that there is generally a strong willingness to view 3D content, which can thus be exploited very advantageously for the advertising industry.
In the recent past, 3D technology has experienced a boom, especially in the consumer market. Early in 2010, the Korean display market research company DisplayBank added glasses-free 3D solutions to their list of the most important display innovations for the next ten years. And it’s only a matter of time until companies in all industries adapt to the market changes.
TRIDELITY enables 3D digital signage through its glasses-free display solutions
In the past, the need for additional tools, such as shutter or red/green glasses, was the main reason why 3D technology did not make sense for the advertising industry. However, TRIDELITY develops and manufactures displays that are able to present 3D content without any additional accessories. Thanks to the multi-view technology, the devices allow 3D vision from multiple perspectives. “In everyday life, thousands of signs and billboards compete for the attention of passersby. 3D is clearly an advantage in digital advertising. It is an eye-catcher, with a higher stopping power, and it attracts attention for a much longer time,” said Michael Russo, CEO of TRIDELITY.
TRIDELITY 3D displays represent great technological advancement in the field of digital signage, delivering unprecedented quality and flexibility without cumbersome 3D TV eyewear. In addition, the displays are characterized by a very large 3D depth and have barely perceptible image zone transitions; the exceptional 3D out-of-screen effect and the unmatched 3D resolution also make these displays the choice for the avant-garde digital signage market.
Combining hardware, software and support into one package, TRIDELITY offers a one-stop solution for digital signage. Moreover, TRIDELITY 3D monitors are the only 3D monitors with a truly integrated PC, running a network-capable Linux-based player specially developed for the digital signage market.
How does it work?
The content is produced by taking “pictures” from five slightly different positions, making them look slightly different from each other. Each of these pictures is then shown at the same time on a modified LCD display, and the final output is compiled using a special multiplex pattern where only some information from each picture is selected.
A specially developed optical barrier element is then placed on top of the LCD display and is responsible for splitting the pictures so that different images are projected onto each eye of the viewer. Due to the fact that your left eye sees a different picture than your right eye, and therefore has another perspective, the brain is capable of merging both perspectives into a 3D scene.
Die MFG Baden-Württemberg, Innovationsagentur des Landes für IT und Medien, kooperiert im Rahmen des „MFG Visual Experience Lab“ mit dem Animationsinstitut der Filmakademie Baden-Württemberg im Bereich Forschung und Entwicklung.
Ein erstes Ergebnis dieser Zusammenarbeit ist das Verbundsforschungsprojekt „Entwicklung von Systemen und Methoden zur effektiven Erstellung und Bearbeitung stereoskopischer Inhalte“, das vom Wirtschaftsministerium Baden-Württemberg mit rund 410.000 Euro gefördert wird. Auch die neue Initiative Cluster Kreativwirtschaft Baden-Württemberg unterstützt das Leuchtturmprojekt.
Die Filmakademie ist federführend für das Projekt, an dem zudem die Heidelberg Collaboratory for Image Processing (HCI) der Universität Heidelberg und fünf Partnerunternehmen aus Baden-Württemberg (Unexpected, Pixomondo, Screen Plane, Tridelity Display Solutions AG und Bewegte Bilder Medien AG) beteiligt sind. Schwerpunkt ist die Erforschung und Entwicklung innovativer Arbeitsmittel für stereoskopische Inhalte.
Das Projekt ist eines von 15 Verbundsforschungsprojekten, für die das Wirtschaftsministerium insgesamt fünf Millionen Euro zur Verfügung stellt.
„Entwicklung von Systemen und Methoden zur effektiven Erstellung und Bearbeitung stereoskopischer Inhalte“ ist ein breit aufgestelltes Projekt, an dem nicht nur VFX Firmen, sondern auch Kamera Rig und Display Hersteller beteiligt sind. Spezielles Interesse gilt dabei der Forschung und Entwicklung innovativer Arbeitsmittel, um stereoskopische Inhalte in der Postproduktion zu bearbeiten. Nicht jedes Wiedergabemedium ist mit jeder Aufnahmemethode kompatibel. Deshalb ist es notwendig, während der digitalen Postproduktion vorhandenes S3D Material speziell auf das Ausgabemedium anzupassen.
Am HCI unterteilt sich die Forschung in drei Teilprojekte, die sich alle damit beschäftigen, wie man durch die Analyse des aufgenommenen Videomaterials zusätzliche Informationen extrahieren kann, die dabei helfen den 3D-Eindruck zu verbessern. An der Filmakademie werden diese Verfahren in für Künstler anwendbare Software Tools umgewandet.
Die zu entwickelnden Methoden und Komponenten können einen erheblichen Beitrag zur Stärkung der Wettbewerbsfähigkeit von Schlüsselunternehmen der digitalen Kreativwirtschaft in Baden-Württemberg leisten
Baden-Württembergischer Staatssekretär Richard Drautz am CeBIT-Stand der Tridelity AG
Hannover, 4. März 2011 – Als Musterbeispiel für innovative Technologie „Made in Baden-Württemberg“ steht das international agierende Unternehmen Tridelity. Richard Drautz, Wirtschaftsstaatssekretär von Baden-Württemberg, besuchte daher gestern den Stand des Spezialisten für autostereoskopische 3D-Lösungen auf der CeBIT in Hannover. Das Unternehmen aus St. Georgen im Schwarzwald zählt zu den Pionieren im Bereich des brillenlosen dreidimensionalen Sehens. Die autostereoskopischen Displays und Monitore von Tridelity ermöglichen vielen Betrachtern gleichzeitig die Wahrnehmung dreidimensionaler Inhalte ohne Hilfsmittel wie Shutter- oder Anaglyph-Brillen („Rot-Grün-Brillen“). Die Spitzenmodelle zeichnen sich dabei durch eine außergewöhnliche Tiefenschärfe aus. Tridelity ist zudem das bislang einzige Unternehmen, das autostereoskopische Bildschirme im Hochformat herstellt.
Noch bis zum kommenden Samstag, 5. März 2011, bietet die Tridelity AG CeBIT-Besucher in Halle 15 an Stand B16 ein außergewöhnliches 3D-Erlebnis.
TRIDELITY is proud to announce the success of its business partner and sole distributor (FREE RAY) www.free-ray.com for installing a 3D Digital signage network at Kuwait International Airport on 1/11/2010.
TRIDELITY is proud to announce the success of its business partner and sole distributor in several regions (FREE RAY) www.free-ray.com for installing a 3D Digital signage network at Istanbul Ataturk International Airport on 1/09/2010.
TRIDELITY was pleased to contribute besides its business partner and sole distributor in several regions (FREE RAY) www.free-ray.com for exhibiting One 57" landscape 3D Display + one 65" Landscape 3D Display + one 55" Portrait 3D Display (a pioneer display in its type) at CEBIT - Istanbul Exhibition from 6 to 10 October 2010 at DIGIBOARD stand.TRIDELITY was pleased to contribute besides its business partner and sole distributor (FREE RAY) www.free-ray.com for exhibiting One 57" landscape 3D Display + one 65" Landscape 3D Display + one 55" Portrait 3D Display (a pioneer display in its type) at CEBIT - Istanbul Exhibition from 6 to 10 October 2010 at DIGIBOARD stand.
TRIDELITY is proud to announce the success of its business partner and sole distributor in several regions (FREE RAY) www.free-ray.com for signing a large agreement on 30/09/2010 with Its Egyptian partner AL AHRAM ADVERTISEMENT AGENCY, to provide 3D Display networks among several Egyptian airports, malls, metro stations, and other public transportation sectors. Where the preparations for the 1st network installation at Cairo airport has started.
FREE RAY is proud to announce its success for signing a large agreement on 30/09/2010 with Its Egyptian partner AL AHRAM ADVERTISEMENT AGENCY, to provide 3D Display networks among several Egyptian airports, malls, metro stations, and other public transportation sectors. Where the preparations for the 1st network installation at Cairo airport has started.
Multikino in cooperation with Animade introduces a brand new and innovative form of 3D advertisement which can be viewed in 3D without the need of special glasses. 3D kiosks using the 42” Landscape 3D Displays are already placed on selected Multikino cinema halls. Various types of 3D content will be presented on those monitors. The 3D Digital Signage Network was launched on July 9th, 2010 - the D-date of the cult 3D Shrek premiere in Poland.
Animade decided to utilize auto stereoscopic 3D displays developed and patented by the German company Tridelity Display Solution GmbH – a leading manufacturer of auto stereoscopic 3D displays. Tridelity provides the best auto stereoscopic solution currently available on the market, allowing the viewing of 3D effects by large audiences without any special 3D glasses.
The cable TV company “New generation television – N” is one of the first clients using this new advertising vehicle in Multikino and will present 3D commercials promoting their new product.
3D without special glasses in Poland
3D Digital Signage will attract many more observers due to the fact that no glasses have to be used in order to view the videos. Michael Russo, CEO Tridelity GmbH says: „Tridelity 3D Multi-Viewer displays catch the attention of at least four times more viewers compared to traditional 2D Digital Signage”. It has been said a lot recently about 3D HDTV monitors, however it is not possible to use them in advertising, because they require the usage of special glasses. „It is hard to imagine that passersby would stop and put on special glasses just to watch 3D commercials. „It is practicable impossible.” – says Wawrzyniec Walczak from Animade - „Modern 3D monitors without glasses solve this problem and offer 3D effects and images to many viewers at the same time, revolutionizing the market of Digital Signage”.
Solutions allowing to present 3D commercials without special glasses give unique opportunity and possibilities to clients. 3D commercials developed in this technology are extremely strong “eye-catchers”, grabbing the attention of viewers, due to impressive „pop-out” effects of elements jumping out of the screen.
Hoboken (NJ), St. Georgen (Germany) - June 21, 2010 ‑ Tridelity Display Solutions, a leading developer and producer of glasses-free 3D displays, is pleased to announce the launch of the World’s first glasses-free 3D-Multi-View displays in Portrait format. This latest innovation developed by Tridelity allows portrait 3D content to be viewed by multiple pass-byres simultaneously.
Tridelity already offers a number of autostereoscopic Multi-View displays in landscape format. “Due to the introduction of the Portrait series we are increasing the number of applications for autostereoscopic 3D displays considerably and underline our unique value proposition and technological edge in this industry” says CEO Michael Russo. The new monitors are offered in diagonal sizes of 55” and 65”.
The portrait screen increases applications in the Digital Signage industry vertical by providing entirely new possibilities for in retail outlets, shopping malls, trade shows or other DOOH networks.
Thanks to the impressive 3D pop-out effect of objects displayed on the screen, the added benefit for advertisers in terms of stopping power and retention rate is enormous. “Our experience shows that by using our glasses-free 3D displays, advertisers achieve a stopping power four times and retention rate six times as high as by using common 2D display technology”, explains Russo.
The Digital Signage market increases rapidly with estimated revenues of several billions US$ in 2015. “In five years, the share of glasses-free 3D displays in the Digital Signage market will already exceed 10%“, says Russo. For this development the autostereoscopic technology is indispensable, and Tridelity has proven to be a pioneer and innovation leader in this industry. “3D displays requiring glasses cannot be deployed in the Digital Signage industry, as normal pass-byres do not wear special 3D glasses. However, Tridelity’s glasses free 3D displays are able to reach out, communicate and revolutionise the DOOH advertising market.” explains Russo.
For the first time in Poland, in Warsaw for ITI group and N-the new generation television, the Tridelity 3D monitor was used to promote a nonprofit campaign "Mowimyobrazami.pl", which is promoting child's creativity through drawing. To do this Animade, a Polish company that produces 3D content for Tridelity monitors, is giving out Crayons and specially created coloring books that enhances creativity. The 3D monitor was placed between 2,5 meter long paper walls that children could draw on. The paper was replaced when it was filled. From 10 am until 8 pm our tent was visited by hundreds of children. During this time 3D animations were played so that children as well as their parents could watch while waiting for prizes to be given out. The 3D monitor was warmly welcomed and nicely fitted into the whole scene.
Within the innovation award „Dr.-Rudolf-Eberle-Preis 2009”, awarded by state of Baden-Württemberg, Tridelity gained another validation of performance. Since more than 25 years this award tributes to companies who achieve success in technical innovation. On 26th of November 2009 the certificate had been handed over by Ernst Pfister, minister for economic affairs of Baden Württemberg.
After a successful start last year TRIDELITY presents its newest 3D display highlights on Hannover Messe 2009 at SIGNO booth, hall 2, as before.
Mr. Pfister, minister for economic affairs of Baden Württemberg, Germany, visited selected companies at HMI amongst others TRIDELITY Display Solutions. Mr. Russo and Mr. Lopes used this opportunity to show TRIDELITY’s innovative Displays like Multi View Displays MV5700 and MV4200 with its integrated PC as well as a Single Viewer Display SL2400, preferred for desktop applications, to Mr. Pfister.
Every month the German “Wirtschaftsförderung Schwarzwald-Baar-Heuberg” nominates one of the most excellenct enterprise within their area. For January, 2009, TRIDELITY Display Solutions GmbH has been announce to gain the Award.
TRIDELITY has been complimented for their innovative ideas as well as the lasting found of a high quality 3D display portfolio.
A professional jury lead by Dr. Werner Bornholdt, professor at Hochschule Furtwangen University of Applied Sciences, and founder of Steinbeiss Innovation Center, announced TRIDELITY Display Solutions GmbH as the winner of this year’s “Sparkassen-Innovation-Award”.
“It has been a very difficult job to well-chose the winner due to numerous applicants presenting high innovative prod-ucts” says Dr. Bornholdt. The new 42-inch-3D-Multi-Viewer-Display with integrated PC was awarded. This display provides TRIDELITY with an absolute unique selling proposition among the market leaders of 3D displays. In addition, the short innovation cycles (meanwhile the product portfolio expanded to a 57-inch-3D-Multi-View display plus TRIDELITY is going to come up with several novelties in 2009) persuaded the professional jury to nominate TRIDELITY for the award.
Visage Imaging is pleased to announce the release of Amira ® 5.2.
The Amira software engineering team has developed, in continued collaboration with key customers and research partners, a highly efficient, easy-to-use and robust software solution that delivers excellence in multi-dimensional visualization and analysis for Life Science.
Among other amazing new features, Visage Imaging will show the new Tridelity module for autostereoscopic display - The TRIDELITY multi-view product line ranging from 19” to 57” screens is now supported and provides stunning depth effects for true 3D spatial visualization without the use of dedicated glasses or tracking systems.
Visit www.amira.com to learn more and download a trial version for Windows 32 and 64 bit, Mac OS and Linux platforms.If you are an Amira user with a current maintenance contract, you are eligible for a free upgrade to version 5.2. To request the upgrade, please visit the Upgrade Request web page and provide the required information.
Join Visage Imaging at Neuroscience 2008
Visage Imaging is showcasing Amira 5.2 in Washington DC at Neuroscience 2008, 15-19 November 2008, booth #2810. We encourage you to stop by the booth to discuss new features, learn new tips and tricks, see new demos, and provide feedback directly to our development team. A new generation autostereoscopic 3D display from Tridelity will be also showcased at our booth.
We invite you to visit the Visage Imaging at booth #2810 and experience the most exciting and cutting-edge technology in the field of visualization in neuroscience. And don't forget to bring your own data!
Hope to see you at Neuroscience 2008.
Tridelity proudly presents its 57” 3D Display MV5700 at GITEX fair Dubai
Together with its Joint-Venture cooperation partner iPONT Europe and iPONT Middle East www.ipont.eu Tridelity 3D displays will be massively represented on the biggest Middle East electronics trade show GITEX www.gitex.com under the joint brand name “iPONT 3D STUDIO powered by TRIDELITY Display Solutions”.
The 57” display will be seen on the NEC booth, Sheikh Maktoum Hall. Furthermore in Hall 2, 2D-10 on the Hungarian booth 9 units 27” size MV2700 displays will be shown as well as our SL2400 Single-Viewer screen interactively running Ceetron´s GL view Inova© software www.ceetron.com. Last but not least Datacard Group will demonstrate the new 42” 3D display with integrated PC, MV4200PC on its booth in Hall 1, D1-1.
TRIDELITY has introduced the world’s first autostereoscopic 3D Display with a build-in PC at the Digital Signage Expo East in Philadelphia. The 42” display completely simplifies the handling, eliminates any cabling, shelving or storage of the PC and furthermore, reduces the number of vendors to deal with. We are very excited to bring this amazing new display to the market, since it is only integrated solution tailor-made for the Digital Signage industry.
We are pleased to announce, that TRIDELITY has launched its US operation in Jersey City, New Jersey. Tridelity USA will offer the full line of Single and Multi-Viewer displays from 19” – 57” to the Digital Signage, Media & Entertainment, Design Visualization, and Scientific Visualization industries in the USA and Canada. Norbert Haas will run Tridelity USA as CEO. For more information, please visit our US website at www.tridelity.com or contact our us at info[at]tridelity.com or at +1 877-314-9494.
TRIDELITY Display Solutions GmbH proved again its a leading 3D displays manufacturer by winning the "Best Innovation Award 2007" in the category "Products".
The business network bwcon, together with the "Kompetenznetzwerk Mechatronik“, the "Photonics BW" and under the patronage of Minister Prof. Dr. Peter Frankenberg organized on November 29th 2007 a Congress "Innovation process speed up - acquire competition advantage" hosted at the new "Messe Stuttgart". During this congress, bwcon awarded for the second time the important "Best Innovation Award". Around 50 different companies used this congress, in order to present their newest innovations, processes and services. These innovations were evaluated by the participants who awarded TRIDELITY the first prize in the product category due to its auto-stereoscopic 3D solutions with a check of 3000€ sponsored from the Agilent Technologies Deutschland GmbH. The whole TRIDELITY team is glad about receiving this important award which confirms the quality and expertise of the company. The prize represents for the whole team an extra motivation to start the next business year of 2008.
More information to the "Innovation Fair & Congress 2007“ under the following website: "Baden-Württemberg:connected“
TRIDELITY Display Solutions GmbH and the 3D Sales Technologies GmbH have decided on a close cooperation in the fields of sales and distribution of 3D displays, software solutions and services. 3D Sales Technologies which is located in Darmstadt / Germany is a service provider of interactive 3D IT solutions targeting sales and marketing improvement through virtual reality technologies.
Further information you will find on the website of 3D Sales Technologies GmbH
At this year´s statewide contest "CyberOne", TRIDELITY Display Solutions GmbH reached the excellent sixth place among more than 50 new ventures in Baden-Württemberg. The contest is addressed to innovative start-up companies focussed on the high-tech industrial sector. It shows business trends of innovative business concepts and is the most important technology award within the strongest economic region of Germany.
The award ceremony took place in the Apollo theatre in Stuttgart on May, 15th 2007 combined with the 10th anniversary celebration of the technology network "Baden-Württemberg:Connected" (bwcon). The patron of the contest, prime minister Günther H. Oettinger and the director of bwcon, Mr. Klaus-Dieter Laidig honored the laureates together with more than 1200 invited guests of economy, science and politics.
For TRIDELITY this success is yet another acknowledgement of its own corporate concept. Furthermore it gives TRIDELITY even more motivation and the just the right stimulation in order to stregthen its position on the 3D display market.
Here you can download the CyberOne booklet as pdf file. (all in German).